Case Studies
Sneakerheads
A very fun project that taught us so many wonders about the sneaker world, that we became fans ourselves. We recruited around 20 participants, including children, throughout LA, NY, Chicago, and Atlanta, who owned more than 25 pairs and were obsessed with the culture. Fun, edgy, outgoing folks, who showed us their collections and shared their passion and knowledge on sneakers.
Fan Armies
In this case we had to find die-hard fans of six very different social media stars. We delved into their tribes to find engaging, committed and loyal followers. We found fans to be very inspired by their idols and feel identified with them, to a point that these public figures are a substantial part of their lives.
Social Media Regulars
The ask was for people in the US and UK that used social media regularly and had some impact story to tell around their usage. We were amazed with what we found. 40 participants that used social media for different reasons, be it professionally, for interests and hobbies, information, or a creative outlet, but all with a surprising, positive impact on their lives. Beyond connecting, social media provides a platform for belonging, opportunity and support.
The New Nightlife
Typical night fun is changing for some. It’s not about late night partying and shots, but more about connecting and sharing. So, we were given the task of finding those trailblazers that are shifting the night scene, to find out what their plans looked like and what they were drinking. 10 respondents in Miami gave us that new perspective!